Digital marketing is also known as online marketing. It is the promotion of products, services, or brands to connect with potential customers on online platforms. This includes different channels like search engines, online content, social media, and paid advertising as per business goals. In short, if a campaign involves digital communication, it is digital marketing.

Social media platforms are websites & applications that allow users to create, share content and engage with each other. These sites were initially produced for social networking. However, today social media is the most popular platform for marketing. Companies use social media to promote their products & services, reach their existing & potential customers, and increase brand awareness.

Social media marketing (SMM) is a form of Digital marketing that uses social media platforms as a marketing tool to achieve a wide range of business goals. Social media platforms help brands to reach their targeted audience. Whether it’s increasing sales, driving website traffic, or building a brand, Social media has potential for every company, irrespective of their industry.