Managers may think that new customer acquisition is most important for business, but stats prove that maintaining existing customers is easier and profitable. While it is important to go with full energy to maximize the number of customers, there should be a balance between acquiring new customers and not losing the existing ones. If a customer had a bad experience and feels ignored by the support team, then they will move on to the next product or service provider. Learn how to keep customers happy by not doing what they don’t like.