Digital Marketing Blogs

Digital marketing is also known as online marketing. It is the promotion of products, services, or brands to connect with potential customers on online platforms. This includes different channels like search engines, online content, social media, and paid advertising as per business goals. In short, if a campaign involves digital communication, it is digital marketing.

Digital marketing has become so important because it reaches a wide range of audiences.

The benefits of digital marketing

• A broad geographic reach
• Cost effective
• Measurable results
• Easier personalization
• Increase engagement with customers
• Easy and convenient conversions

Social media platforms are websites & applications that allow users to create, share content and engage with each other. These sites were initially produced for social networking. However, today social media is the most popular platform for marketing. Companies use social media to promote their products & services, reach their existing & potential customers, and increase brand awareness.

Social media marketing (SMM) is a form of Digital marketing that uses social media platforms as a marketing tool to achieve a wide range of business goals. Social media platforms help brands to reach their targeted audience. Whether it’s increasing sales, driving website traffic, or building a brand, Social media has potential for every company, irrespective of their industry.

The advantages of social media marketing

• Reach a wider audience
• Helps to drive website traffic
• Cost-effective tool
• Gain better insights
• Increase credibility and brand awareness
• Improved customer service and satisfaction levels

Search Engine Optimization is commonly known as SEO. It helps to improve your website’s rank on search engine results. Search engines like Google and Yahoo work on algorithms that rank websites based on their relevancy to keywords and show them higher on search results. Higher ranking results in increased traffic and trust.

The advantages of Search Engine Optimization

• Increases Organic Discovery & High-Quality Website Traffic
• Offers Impressive ROI
• Improves Credibility & Trust
• Enhances PPC Success
• Provides 24/7 Promotion
• Help You Reach More People
• Optimizes User Experience
• Gives You Competitive Advantage

Pay-per-click is also known as PPC in digital marketing. It is type of marketing in which advertisers pay a fee every time one of their advertisement links is “clicked” on. It is like “buying” visits to your website. PPC model is offered by search engines like Google and social media platforms like Facebook. 

The advantages of Pay-Per-Click

• Provides instant traffic
• Optimised PPC is cost-effective
• Results are easy to measure & track
• Works well with other marketing channels
• Provides a wealth of useful data

Content marketing is a marketing strategy which involve creating and sharing of relevant articles, videos, social media posts to attract, engage and retain targeted audience. This does not explicitly promote a brand but helps to stimulate interest in your products and services which ultimately affect viewer’s buying decision.

The advantages of Content Marketing

• Build brand awareness, trust and loyalty
• Reach an audience who may avoid ads
• Increase traffic and conversions
• Support your other marketing tactics

• Keep costs down

Email marketing is a form of direct as well as digital marketing channel. It involves sending commercial messages, typically a group of people, using email. It helps to promote your products and services, creating brand awareness, build relationship and keeping customers engaged.